WORLD’S MOST ADVANCED STRING TECHNOLOGY, THE FIRST-EVER TO COME WITH FULLY-BACKED GUARANTEE
WATCH VIDEO OF KENNY WAYNE SHEPHERD AND DREAM THEATER’S JOHN PETRUCCI TAKING THE PARADIGM CHALLENGE AND ATTEMPTING TO BREAK STRINGS
PRE-ORDERS BEGIN MARCH 1st
In 1962, ERNIE BALL introduced Slinkys®, the iconic light-gauge electric guitar strings widely revered by some of the most important artists in rock & roll history, including Eric Clapton, Keith Richards, Jimmy Page, Slash and Metallica to name but a few. Fifty-five years later, the forward-thinking, family-run company is once again revolutionizing guitar strings with the release of PARADIGM, the most advanced string technology ever created – and the first-ever to come with a fully-backed guarantee: if PARADIGM strings break or rust within 90 days of purchase, Ernie Ball will replace them free of charge. Retailing for $14.99, PARADIGM strings feature superior break-resistance and unparalleled durability while delivering the iconic Slinky tone. They come in a variety of Ernie Ball’s most popular gauges for both electric and acoustic (click HERE for the list) and will be available for pre-order beginning Wednesday, March 1st. Click HERE for more information.
Over the course of the past few months, ERNIE BALL has been offering guitarists the opportunity—and challenge—to beta-test PARADIGM. Among those who tried—and failed—to break the strings are Kenny Wayne Shepherd and Dream Theater’s John Petrucci. Click HERE to watch Shepherd put PARADIGM through its paces and HERE to see Petrucci give the strings a thorough workout. Says Shepherd, “These are definitely the best-sounding and most durable strings I have ever played.” Adds Petrucci, “These new Paradigm strings somehow withstood the most severe and cruel punishment I could muster up without actually breaking the guitar itself! They are crazy strong!!”
“Creating the technology behind PARADIGM required our engineers to dig deeper than ever before to investigate and improve every facet of what goes into making a string,” says Ernie Ball President Brian Ball. “Paradigm technology represents a new level of strength and longevity while continuing to deliver the tone that only Ernie Ball is known for. They also feature a combination of our proprietary Everlast nano treatment coupled with a breakthrough plasma process that further enhances the corrosion resistance like never before. More than five decades after my grandfather pioneered the electric guitar string, we’re proud to continue with the same passion, commitment and dedication to innovation with PARADIGM.”
Strength: Ernie Ball’s new state-of-the-art wire drawing process coupled with their patented RPS (reinforced plain string) technology dramatically increases tensile strength by up to 37% and provides up to 70% more fatigue strength than traditional coated strings.
Durability: Each PARADIGM string is plasma-enhanced, providing improved corrosion resistance coupled with Ernie Ball’s patented Everlast nano treatment, which repels sweat and build-up to keep your strings clean and crisp with zero change to the legendary Slinky® tone and feel.
Tone: PARADIGM strings maintain legendary Slinky® tone and have all the advantages of a coated string without affecting sustain. Plus, there’s no flaking or difference in feel compared to traditional strings.
ABOUT ERNIE BALL
If the manufacturing of strings was all Ernie Ball ever managed to accomplish, the company still would’ve made its mark on music history. But five-plus decades after the debut of Slinkys®, Ernie Ball continues to not just survive, but thrive. As a family-owned and run company, they’ve maintained an advantage in terms of trust and reputation over corporate competitors. Equally important, the company has continued to live up to its founding values while boldly expanding its vision. The Ernie Ball of today is a company that employs a “techie artisan” approach that combines cutting-edge technology with handcrafted techniques and a high-quality content creator securing brand loyalty on the level of a major media organization. As Angels and Airwaves and Blink-182 guitarist Tom DeLonge recently said at the premiere of his “Ernie Ball: The Pursuit of Tone” television special, “Who would’ve thought that a company that makes guitar strings would be so influential? It’s crazy.”
Ernie Ball was the first to offer rock strings with the creation of Slinkys®, the iconic light-gauge electric guitar strings that are widely revered by hundreds of guitar greats, then further revolutionized the market by offering guitarists Custom-Gauge single strings. With its founder’s dedication to preserving the musician’s playing experience and delivering superior sound quality through the development of new products, the family-run company has been on a continued pursuit of innovation. Throughout the last decade, Ernie Ball has built on this foundation to develop strings that are uniquely superior and different, and as a result created Cobalt and M-Steel Strings. Ernie Ball Music Man is a division of Ernie Ball that manufactures an extensive collection of guitars, basses and amps as well as signature instruments designed by world-class musicians. Originally founded in 1974, Music Man built its name leading an industry revolution and introducing active electronics on its production instruments. As part of the team during the 70’s, Ernie Ball CEO Sterling Ball played an important role in the design and development of the iconic Stingray basses. Officially purchasing the company in 1984, Sterling, joined later by his sons Scott and Brian, has built a team of dedicated professionals who collectively share a common goal: building the highest level of hand-crafted instruments available. Shipping to more than 135 countries from the Central Coast of California, the brand continues to expand its reach worldwide based on the strict quality standards, innovative design and the finest craftsmanship it is known for. Ernie Ball Music Man guitars and basses are made for musicians all over the world and have been played by some of history’s greatest musicians including Steve Morse, John Petrucci, Eddie Van Halen, John Fogerty, Tom Hamilton, Cliff Williams, and John Deacon.